Overseas promotion of Mt. Lushan attracted a large-scale Hong Kong tour groups of more than 300 people to come for sightseeing.

In order to accelerate the development of the overseas tourism market of Mt.Lushan and further promote the implementation of the globalization strategy of "Attracting tourists to Mt.Lushan and retaining tourists in Jiangxi", Mt.Lushan Scenic Area recently established the first overseas promotion center for scenic spot tourism in Jiangxi Province--The Mt.Lushan Tourism Promotion Center. On April 1st, the first large-scale tour group of over 300 people from Hong Kong, China, visited Mt.Lushan after the establishment of the Mt.Lushan Tourism Promotion Center. They enjoyed the beautiful scenery of all lakes and mountains, and gained insights into the profound cultural heritage and historical features of Chinese landscape.

On the morning of that day, the Hong Kong tour group consisting of more than 300 people took a tour bus to the Mt.Lushan North Gate Tourist Service Center for check-in and then took a group photo. Subsequently, they were taken by sightseeing bus to climb the Mt. Lushan, enjoying the beautiful spring scenery along the Beishan Highway. Meanwhile,they are allowed to fully enjoy the driving experience like the feeling of "leaping onto the lush mountains after four hundred turns". The tourist sightseeing bus arrived at the Huajing Scenic Spot, and as soon as the tourists got off the bus, they walked to the shores of Ruqin Lake to enjoy the scenery alongside. Walking into the Huajing Stone Gate, they admired the peach blossoms dotted throughout the winding paths and were immersed in the ancient charm and poetic beauty of the Bai Juyi Thatched Cottage where the famous poet always kept in his heart when he was at a local official position named Jiangzhou Sima in Tang Dynasty. Tourists stepped out into the Brocade Valley, experienced the ups and downs of mountain trails, climbed  dangerous peaks looking down on heavy mists and clouds in the air, met macaques in the mountains to feel natural vitality and vigor,and came to Fairy Cave to experience the popularity, good order, and excellent service of the Mt.Lushan Scenic Area. "Mt.Lushan, we like you", the tourists said joyfully.

The itinerary of the Hong Kong tour group includes Nanchang City, Wangxian Valley Scenic Area , Jingdezhen City, Mt.Lushan Scenic Area, Mt.Lushan West Sea and other places, covering high-quality tourist routes in northeastern Jiangxi Province.

It is reported that on March 25th, the first overseas promotion center for scenic spot tourism in Jiangxi Province, the Mt.Lushan Tourism Promotion Center, was unveiled and established in Hong Kong and Macau respectively. It marks that Mt.Lushan will take Hong Kong and Macao as its fulcrum to link Southeast Asia and the global market, conveying the unique charm of Mt.Lushan as "Sacred Cultural Mountain·World Heritage  Cultural Landscape" to the world through culture and innovation. Focusing on the strategic goal of "concentrating on the Asia-Pacific, expanding Europe and the United States, and radiating to the world", a series of measures have been implemented to attract tourists to come to Mt. Lushan,including such five aspects: service experience, cultural products, scene displays, marketing plan, and attraction ways.By continuously speaking  good voice of Mt.Lushan and promoting  online and offline publicity, Mt.Lushan's international cultural tourism brand has been created , thus attracting more overseas tourists to travel to Mt. Lushan and comprehensively enhancing the popularity and influence of Mt.Lushan as a world-class tourist destination.