Brand Strategy Drives High-Quality Development of Agricultural Industrialization in Jiujiang City

A good brand of agricultural products serve as the hallmark of rural revitalization and the key to enhancing industrial competitiveness. In recent years, by focusing on competitive industries and leveraging brand development, Jiujiang City has promoted the local traditional agricultural producers to grow from small-scale workshops into enterprises with influential brands and shifted their sales model from weight-based sales to quality-oriented sales. Jiujiang’s agricultural products are gradually appearing on dinner tables nationwide, injecting new momentum into the high-quality development of agricultural industrialization.

Jiujiang Xinhe Doutiao Company, with the intangible cultural heritage food Xinhe Doutiao(fried toufu sticks) as its signature product, could be a good example. By integrating traditional craftsmanship with modern food safety standards, improving production processes and establishing a full traceability system, the company breaks the limits of small-scale production via live-streaming e-commerce. Growing from an annual output value of less than 100,000 yuan to over 30 million yuan, the company has scaled up rapidly, driving income growth for local villagers. 

Jiangxi Bolai Agricultural Company, a leading agricultural enterprise in Jiujiang City, has built a full-chain brand guarantee system with R&D capabilities, digital production lines and cold-chain logistics. With policy and financial support from local government, its brand influence keeps growing.

In 2025, the online sales of agricultural products in Jiujiang exceeded 2.6 billion yuan, with 45 best-selling products each generating annual revenue of over 10 million yuan. Serving as a vital bridge for rural revitalization, branding makes Jiujiang’s high-quality agricultural products nationally recognized.