Lushan City: Revitalize Traditional Strengths, Reach New Heights Through Cluster Growth

Leveraging its strengths as a renowned tourist destination, Lushan City has further deepened reforms and optimized the business environment. Supported by policy empowerment, technological support and industrial chain collaboration, the local traditional cultural and sporting goods industry has been revitalized, with the provincial-level industrial clusters of small and medium-sized enterprises gaining increasingly prominent advantages. In 2025, the total revenue of the city’s cultural and sporting goods industry topped 5 billion yuan, boasting 37 above-scale industrial enterprises and fostering diversified sectors covering sports balls, billiard table manufacturing, artistic stone carving, cultural and creative consumer goods.

In 2025, Jiangxi Rasson Billiards Manufacturing Co., Ltd. completed a 200-million-yuan renovation and expansion project, introducing over 50 sets of intelligent equipment. This move has increased the annual billiard table production capacity by 10,000 units and boosted annual revenue by 150 million yuan. Its products under independent brand “RASSON” are exported to over 20 countries and regions. Jiujang Nalson Sports Co., Ltd. launched a 50-million-yuan production capacity upgrading project, increasing its annual output of sports balls by 5 million pieces. Its independent brand “NALSON” has been awarded the title of Jiangxi Famous Brand. By forging in-depth cooperation with Spalding and Li-Ning, the company has had its products designated as official sports balls for campuses across multiple provinces. In addition, the company has jointly built a training base with Jiujiang University to carry out targeted training of skilled talents.

In 2026, Lushan City successfully signed the Ombra Outdoor Industrial Park Project with a total investment of 500 million yuan. Upon full operation, the project is expected to achieve an annual revenue of over 1 billion yuan, thereby further integrating with Lushan’s cultural and tourism resources and expanding outdoor application scenarios. Lushan’s traditional stone industry is accelerating its transformation and upgrading. MR-SUNG Industry Co., Ltd. has deeply explored Lushan’s cultural elements and developed more than 20 types of distinctive cultural and creative products. It has also introduced intelligent carving technology, added 30 million yuan in annual sales and facilitated the integrated development of culture and tourism industries.