The 5th Lushan International Romance Film Week kicked off with love in the air

On September 19th, the 5th Lushan International Romance Film Week kicked off with love in the air!

Mount Lu, with its spectacular scenery blending nature and man, where mountains and rivers bear witness to history, and the Chinese and foreign civilizations are intertwined, has become saturated with the warm and romantic memories of the Chinese people. In the context of the new era, how will Lushan continue to write long memories about love? The 5th Lushan International Romance Film Week, which will be held in Lushan, Jiangxi from September 19th to September 25th, will give you the answer.

This year's Film Week is held by the Publicity Department of the CPC Jiangxi Provincial Committee (Jiangxi Film Bureau), the China Film Foundation, and the China Film Association. It is hosted by the Jiangxi Provincial Department of Culture and Tourism, the CPC Jiujiang Municipal Committee, and the Jiujiang Municipal People's Government. It is organized by the Publicity Department of the CPC Jiujiang Municipal Committee, the Jiujiang Municipal Bureau of Culture, Radio, Television, and Tourism, the CPC Lushan Municipal Committee (the Party Committee of Lushan Management Bureau), and the Lushan Municipal People's Government (Lushan Management Bureau), with strong support from the China Film Archive, the Jiangxi Federation of Literary and Art Circles, and the Jiangxi Film and Television Artists Association. The entire event is being presented on CCTV through a National and Local Campaign to bring "Lushan style" Romance, pushing forward the development and adding a layer of depth to culture and tourism, making "Mount Lu, the Land of Tranquility".

Blending film and travel, revitalizing classics

The 5th Lushan International Romance Film Week takes "integration of film and tourism" as the starting point, carefully designing a theme with emotional value and interactive communication value - "Mount Lu, let it be the rock in your love", combining the different stages of love from the "first meet", to the "long-term codependence", to "growing old together" complete with Lushan poetry and culture, echoed in the culture and enchanting scenery of Lushan. "Letting Mount Lu be in the rock in your love", this year's film week has also planned innovative events such as the "Mountain Oath Light and Shadow Launch Event" and "Mount Lu Love Film Night Gala", a series of love themed film exhibitions showcasing excellent light and shadow works from China and abroad, the newly unveiled "New Film Promotion Conference", "Mount Lu International Film Forum", and "Central Video Reception Hall", as well as a series of online and offline activities closely related to Mount Lu culture and film industry. It invites audiences and tourists to gather the romance of ancient and modern times in the Mountain Oath, and share in "Audience Film Week, Tourist Film Week, and Mount Lu Film Week".

In Mount Lu, love is met in the movies, and love is continued in the movies. Through the planning concept of "integrating film and tourism", this film week will bring a new cultural experience to Lushan, spreading Lushan culture, supporting the development of Lushan film industry culture, and achieving a new model of "film +tourism".

Video image fusion, with the backing of CCTV

This year, the Lushan International Romance Film Week innovatively created a series of film activities based on the flagship new media platform of China Central Radio and Television (CCTV), Central Video, to create a romantic carnival for fans both online and offline.

In early September, the exclusive CCTV H5 special page of the 5th Lushan International Romance Film Week will be launched first, providing fans with real-time updates on the latest developments and exciting videos of related film activities. While enhancing the interactivity of the film week activities, it will focus on showcasing the charm of Lushan. In addition, the film week will also provide a "window" for online audiences to participate in a series of love themed film screenings. On the H5 special page of the 5th Lushan International Romance Film Week Central Video, all online audiences will be invited to watch classic Chinese and foreign love films and enjoy the romance of autumn.

It can be foreseen that this cooperation between the central and local governments will not only increase the popularity and influence of the film, but also create a new situation of deep integration and development of cultural tourism in Lushan.

Once around Mount Lu, full of sincerity

In order to invite more young friends to meet at Lushan, Lushan adheres to the concept of opening and organizing festivals. During the film week, various preferential benefits will be posted on the "Once Around Tour of Lushan" WeChat mini program in Lushan Scenic Area, and online reservations will be opened to invite audiences and tourists to participate in the rich and colorful activities of the film week.

The series of love themed film screenings will showcase 20 excellent Chinese and foreign love films under three main themes: "Encountering Love for the First Time, Encountering Love with Shadows", "Love with Shadows", and "Eternal Love, Continuing Love with Shadows", bringing audiences sensory experiences that run through different love cycles and allowing them to appreciate the romantic charm that transcends borders. Viewers and tourists can purchase tickets through the official ticketing service platform of Movie Week, Maoyan APP.

In 2002, the Guinness World Records UK headquarters officially awarded the Chinese film "Love at Mount Lu" the Guinness World Record for the longest continuous screening time in the same cinema, and the movie theater of "Love at Mount Lu" became famous as a result. During this year's film week, Lushan Love Cinema will also make a comeback and showcase multiple Chinese and foreign films. The continuous increase in international influence of the Film Week has also brought together films from multiple countries, and audiences will experience the unique expressions of love in different countries through a series of love themed film screenings. It is worth mentioning that in the special year of Sino French Cultural Tourism, the organizers of the Film Week will also sincerely invite multiple French films to be screened on Mount Lu, and their creators and representative teams will also have on-site exchanges, allowing the audience to experience the brilliant collision of "Lu style romance" and "French romance".

The new film promotion event will not only allow the audience to experience a brand new domestic love movie in advance, listen to the creators' interpretation and sharing of contemporary love movies and Chinese romantic aesthetics, but also hold the premiere of French love movies in China, allowing the audience to understand the different love philosophies of "China and France".

The "Lushan International Film Forum" will gather renowned Chinese and foreign filmmakers in Lushan, create an expert think tank, sharing classic cases with the theme of "integrating film and tourism", and promote in-depth exchanges and cooperation between Chinese and foreign countries in the coordinated development of love films, film and television, and cultural tourism.

The "Lushan Love Movie Night Ceremony" will pay tribute to classics in the real scenery of Lushan, using movie music as a clue to lead the audience through ancient and modern times, both domestic and foreign, and embark on a journey of sparkling romance, approaching the "Lu style romance" of different ages and eras.

The exclusive official interview program "5th Lushan International Romance Film Week Special Edition" launched by CCTV Central Video will use Lushan as the living room, inviting film and television celebrities and guests to experience the leisurely beauty of Lushan and touch its profound cultural heritage.

The special podcast program of "Ancient and Modern Love: Tao Yuanming's View on Modern Love" at the Lushan International Love Film Week will reveal to the audience that Tao Yuanming's poetry and prose from thousands of years ago contain Chinese views on love.

Li Bai fell in love with Mount Lu at first sight with the phrase 'Flying straight down three thousand feet, suspected to be the Milky Way falling into the nine heavens'; Bai Juyi wrote in the Dalin Temple on Mount Lu, 'April flowers in the human world end, and peach blossoms begin to bloom in the mountain temple.' Perhaps it can represent the love that travels around but will eventually come; Tao Yuanming's "Picking chrysanthemums under the eastern fence, leisurely seeing the southern mountains", choosing a partner, is also choosing a way of life.

What kind of Chinese romance will collide when classic films meet Lushan culture? From September 19th to September 25th, let us look forward to pure and beautiful love stories, touching Chinese and foreign cultures, and romantic patriotism, shining together in the light and shadow of Mount Lu, and meeting at the peak!